After rifling through the office bulletin board yet again to find pertinent information, you are fed up. Something must be done to improve the communication around here. The good news is that it is possible to simplify your office signs and get people actually reading them.
Like anything in life, no one wants to be inundated with information. It quickly sends people into overload and they miss the point of communicating. Think of the spam in your inbox, for example. While there may be a few good sales or deals in there, you just delete everything to avoid the annoyance of wading through it all. Don’t let your bulletins become office spam. Keep them to the point and pertinent.
People tend to notice things that interest them. You might want to consider employing this principle when communicating with your staff through office signs. Make your signs in interesting shapes and colors. If you are drawing attention to a specific area, for example, try making your bulletin in the shape of an arrow and using orange paper.
A good sense of humor or a witty saying can help. Remember those marquis you see outside various churches with a creative saying on them. There are a lot of drivers that slow down to check them out all the time. In the same way, your office signs are more likely to be noticed if you can add something interesting or funny to them.
Like your effort to locate information that triggered your desire to make an improvement, your staff doesn’t want to have to dig through a memo to find the pertinent information. Make sure that all your data is well displayed and easy to understand. Don’t waste text or paper with worthless words. Stick to the basics and add interesting graphics.
Take advantage of the desire for variety. Don’t leave your office signs in the same place for extended periods of time. They will start to blend in and people won’t even notice them anymore. Even if you need the same message up for a long period of time, move it or change the sign’s design every month to keep it fresh.
Another thing to keep in mind is where you put the signs in the first place. If you place signs where people aren’t going to be looking in general, you will obviously have many people miss the message. Try putting things on doors, where supplies are stored or in break areas. Anywhere your people will be looking on a regular basis. Put them at eye level or near places where the eye naturally travels, such as the door knob area.
You have to communicate well in an office if you want everything to run smoothly. Office signs can deliver a message if you keep them fun, friendly, and easy to read. Don’t let your signs hide where no one will ever see them. Put them out there so you can communicate more effectively.
If you manage a business it would be advantageous for you to purchase some office signs to help communicate with clients and employees. There are custom sign businesses all over the web that can create a look that is right for you.
Tags: marketing communications