If you are a direct marketer and you are looking for a unique way to get customers ASAP, look no further. Here is an old direct mail trick that will get your sales letter opened in probably 98% of the households that receive it. Read on to find out how you can start to get local customers now, even if you don’t have a lot of money.
Do you have a service business, or some other type of industry that sells to homeowners locally? If you do, you understand how expensive it can be to mail a sales letter through direct marketing and even harder to get the prospect to even open the letter. Well, there is a solution and it’s incredibly simple. You don’t even have to write or print anything.
The next time you create a sales letter simply fold it and put it in a white, number 10 envelope (normal business-sized, not the little ones). Don’t write anything on the envelop and just place it on the person’s doorstep, in the door, tape it to the door, put it in the newspaper box, or a host of other locations. You can put it almost anywhere accept the actual mailbox. Use of a mailbox by non-postal employees is illegal in the U.S.
High quality data - Too many times companies will try to reuse old data or try to sell you what they think is true credit data. It’s not. Don’t skimp on the data.
Mail piece design - Is your marketing company designing their own pieces with a tailored message targeting the debt settlement prospect or are they plagiarizing a custom designed mail piece from another company? Often times when companies decide to cut the corner and plagiarize another mailer it lowers your response rate and you are not happy. The copy they mail should grab the prospects attention, giving them a call to action. Make sure your direct mail company is designing their own pieces!
The cost of digital printing in the 21st century is another reason why the revolution marches on. Printing tasks that were once high in cost and labor can now be handled for pennies per unit - and instead of a large printing press staff, can be managed by a single person with the click of a mouse.
The Internet marketing universe has expanded fast over the past twenty years. Many so-called experts believed that it would swallow the traditional print marketing industry whole. However, due to a willingness to adapt with the times, and the dedication of it’s business leaders to develop new technologies, the commercial print business looks stronger than ever.
What does the future hold? Look for more direct mail collateral that looks like it was crafted specifically for each individual recipient. You will see offers and promotional codes that can easily tracked for the highest levels of reporting. And most importantly, watch for a rising ROI from digital commercial printing - as marketing firms continue to push the envelope of technology and deliver unique messaging methods to their clients
Resource Author Francisco Rodriguez Higueras
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